Without usability, tech doesn’t matter. R&D teams around the world are developing ground-breaking innovations but the real impact of their work is dependant on people understanding, using, and enjoying what they’ve built. Microcopy plays a critical role in giving the masses access to complex, technical products by making them simple to use.
In this talk we will dive into the unique challenges of writing for complex products, how to overcome them, and how to apply those tools to all products to improve user experience, so that our products and our users reach their full potential.
1) Tools for overcoming the unique challenges of writing for complex products
2) How to apply those tools to all products to improve user experience and our product’s success
About the Presenter:
Yael Ben-David holds a B.A. in journalism from NYU, an MSC and PhD in neurobiology from Hebrew University in Jerusalem, and is a UX writer for complex products.