Content as a Service (CaaS) in tech comm

Presented by Sarah O’Keefe

Content as a Service (CaaS) means that you make information available on request. The traditional publishing model is to package and format information into print, PDF, or websites, and make those collections available to the consumer. But with CaaS, consumers decide what information they want and in what format they want it.

With CaaS, you turn over decisions about filtering, delivery, and formatting to others—a content-on-demand model. The content owner is no longer the publisher. Instead, the content consumer controls delivery; the content owner’s responsibility ends when the content is made available to content consumers. In a connected world, CaaS lets us deliver relevant content at the point of need. But it’s a potentially difficult transition because, as content creators, we are accustomed to controlling not just the content itself, but the packaging and delivery. In this presentation, you’ll see some ideas on how CaaS might change your content operations.

About Our Presenter

Sarah O’Keefe, Chief Executive Officer, founded Scriptorium Publishing to work at the intersection of content, technology, and publishing. Today, she leads an organization known for expertise in solving business-critical content problems with a special focus on product and technical content.

Sarah identifies and assesses new trends and their effects on the industry. Her analysis is widely followed on Scriptorium’s blog and in other publications