MCs and TCs – Activate!

Presented by: Laura Novich, Zoomin Software


As any blockbuster film will tell you, superheroes work best when they team up.

In leading companies, technical content accounts for a majority of enterprise traffic. Being rich in keywords and cross-links, your content has high SEO value. It can be a secret weapon in the pre-sales conversion process and a force for good in customer education. A great content experience will also increase the likelihood customers will refer you to others.  

Put simply: your content is marketing gold! But are you aligning with your marketing teams and their goals to supercharge the impact of your content? If you’re like most companies, the answer is probably: no.

In this session, we will discuss how tech comm teams can work together with marketing teams to radically improve the impact and visibility of their content, and how marketing teams can leverage your major traffic source to meet their KPIs.

Take Aways

  • How to align on mutually beneficial goals and KPIs
  • How best in class companies are embedding marketing elements in their technical content
  • How to use data to demonstrate impact on marketing goals

About our Speaker

Laura Novich entered into technical writing in 1997 and has worked in both start-ups and Fortune 500 companies in diverse fields such as data science, virtualization, telecommunication, and enterprise cloud solutions.

She is currently the Documentation Manager for Zoomin Software. Zoomin’s mission is to create engaging customer experiences with documentation and to deliver personalized product answers wherever customers need them.