How to increase awareness of tech comm inside corporate walls

Presented by Tom Johnson

I’ve been a blogger writing about tech comm for 15+ years, and in that time have increased awareness and education of tech comm to thousands of tech writers globally. However, creating the same awareness about tech comm inside corporate walls has been a different challenge that has frequently eluded me.

Like many tech writers, I’ve often felt somewhat invisible to the engineering and product teams, business executives, and other stakeholders around me. It’s easy to feel left out of the loop, to interact with people who have little idea about tech writer processes for authoring and publishing, who don’t understand what we do, where we publish, or who we even are.

Recently, I’ve begun to discover some blogging-like strategies that actually work within the corporate context. Not by creating an internal blog and spamming everyone in the company, nor by trolling corporate interest groups with linkbait. Instead, there are some simple strategies for  boosting awareness of tech comm within the corporate context. The strategies require some writing effort and can put you out of your comfort zone, but the formula essentially follows the same strategy for awareness on the web, which is to create relevant content and share it with those around you on a regular basis.

Following this formula, others in your company will be aware of doc resources, what you’re publishing, upcoming features, how your group works, your doc challenges, strategies, and more. If you follow these strategies, your group and documentation will be much more visible to those around you.

About Our Presenter

Tom Johnson is a senior technical writer for Google in Seattle, Washington. He is best known for his blog,, which has one of the largest followings in the tech comm community.

Tom has also created an extensive online API documentation course ( that has helped hundreds of technical writers transition into API documentation.