Cracking the Code of Visual Content

Presented by: Anton Bollen, Techsmith


Images, animations, and videos are essential components for modern technical communication. However, we often struggle to understand key factors about these visuals:

How do they enhance content and assist learners, what do effective visuals look like, and how do we optimize graphics to be used in a code-driven environment?

We’ll provide concrete answers to these questions in this research-driven presentation and collectively improve our understanding and use of images, animations, and videos across all of our technical content.

About our Speaker

German native Anton Bollen started his professional career in the United States in 2003 and spent the following years as an Instructional Specialist for TechSmith, focusing on the creation of multi-lingual training videos. He moved back to Germany in 2010 and now works closely with TechSmith’s European user base to support and understand the use of visual communication. He thrives for technical content that is engaging, visually appealing and most importantly- effective. Anton holds a B.A. in Interdisciplinary Studies of International Relations and Sociology as well as a B.A. in German from Michigan State University. In his free time, he enjoys spending time outdoors, solving Rubik’s cubes, and being a father.