MEGAComm was held on February 26th, 2015 at CINEMA CITY in Jerusalem. The 9th Annual conference was one of the largest gatherings yet and we were so excited to bring you such amazing presentations, yet again!
For your enjoyment, you can now review some of the presentations by clicking the links below: (where there is no link, unfortunately the presentation has not been made available to us).
Mobile Publishing in Tech Comm
As the content consumption is shifting from desktops and laptops to tablets and smartphones, a number of organizations are publishing their technical content for mobile devices to deliver content anywhere, anytime for their customers. Renamed: State of Mobile Publishing, we were so honored to have Adobe’s Dustin Vaughn come to Israel to present this topic.
MEGAComm – Marketing Trends for 2015
Marketing is always evolving, with new tools and services becoming available, making it difficult at times to keep track of what’s important and what’s not. In this talk, Dvir covered recent trends that are influencing our daily work and how we can leverage them to strengthen the connection between brand and consumer.
The fields of technical communication and structured authoring are evolving rapidly, as more and more organizations shift to structured authoring. But, who are these organizations adopting structured authoring? What are their reasons to move, how are they migrating their content, what standard(s) are they adopting and what business value are they realizing? Further, what is happening with these organizations on other fronts such as mobile publishing, CMS adoption, collaboration and user engagement?
Talking Shop: The Technical Writer’s Round Table (no presentation available)
Moderator: Cara Bereck Levy
Problems? Decisions?!! What tool should I use…how DO I migrate that content…what metrics apply here…My Product Manager Says That….Cara says: “Come to discuss your quandaries and crowd-source solutions. At every conference, I find that people are busy doing just that–time to come out of the closet!”
Technical WritingTrends – Where Are We Headed – Panel Discussion (no presentation available)
Moderator: Miriam Lottner
Going beyond SEO: What marketing professionals call Content Strategy. Using Red Hat as an example, this session discussed how Red Hat defines and uses content strategy. What tools we use to make it successful. What our journey for CS looked like this year. Why CS is so important for every company. etc.
AGILE – Back to the Basics (no presentation available)
This panel walks you through documentation’s role in an Agile environment – what are the challenges, where DOES documentation fit in? Does Agile work in relation to documentation? And much more. We will bring together a panel of Agile trainers and users to present/discuss…join us!
Must-Haves for Managing Multitudes of Media
How to work with social media effectively and efficiently – A Social Media Marketer’s Toolbox. Presented by Miriam Schwab.
Digital Design Fibonacci and the Golden Ratio
The Golden Ratio is a mathematical constant based on nature that was used in ancient Egypt, Greece and India in architecture and design. Fibonacci, an Italian Middle ages mathematician brought the golden ratio to the west and it is also known as the Fibonacci sequence. The sequence is a basis for design grids and spirals that were used in Renaissance art especially by Leonardo De Vinci and later art. The grids are used for displaying information to be aesthetically pleasing and the spiral draws the eye to a specific spot of importance. Today these grids and spirals are being used for digital design and displaying information. Come learn more…
Blogging has evolved rapidly and continues to gain traction as a marketing tool for businesses large and small. Learn how to build a blog that will get read and make the type of impact you’re looking for.
Google Analytics for Marketers – Beyond the Basics
In this session, Charlie Kalech took the audience beyond the first steps in the default installation of Google Analytics. He introduced the practical steps needed to turn the data that Google provides into more useful information through customized reports, segmentation, filtering, tracking actions on your site, comparing your site to the competition and integrating your site and Google Analytics with other Google assets.
Techniques for Designing and Writing for User Interfaces (Synopsis only)
This session describes techniques and strategies for designing and writing for user interfaces based on how users read, scan, and interact with inline content. As writers, understanding how layout, text, and visual elements affect the way users read online will help you improve the readability and discoverability of the information you provide, and positively impact user interaction with your web or software application.