Developing a content strategy for partners to help your business scale

Presented by: Akash Dubey, iManage LLC


As content leaders, it’s important to understand what your company needs to grow and scale its business. Partners play a key role in helping your organization scale.

Therefore, it’s important to understand what various partners (reseller, implementation, training, support, and technology) need.

In this session, we will map customer journeys, so that you can identify content requirements at various stages and develop best practices. These best practices can then be shared with your partners.

About our Speaker

Akash Dubey works with iManage LLC, Chicago as Director of Technical Publications and Localization. He has over 20 years’ experience in the field of technical communication and has worked with multinationals such as Hewlett-Packard, Siemens, Cisco Systems, and EMC Corporation. Akash heads India’s largest and oldest community of technical communicators and language professionals, Technical Writers of India (TWIN).

He has made several presentations on API Documentation, Alexa-based help, and Content Management Systems at regional and national conferences/learning sessions. He has been invited to many national and international panel discussions on leadership and project management challenges in emerging economies.