Just how smart is artificial intelligence (AI)?  How do we integrate AI into content design – or do we use it at all?  This talk examines these questions from a usability and design perspective.  

Specifically, the presenter will use the perspective of mental models to define what “usable content” really means and what role AI can – or should – play in the content design process. 

In so doing, the presenter will also discuss how an understanding of mental models can help when making content development choices connected to product design.

About the Presenter

Kirk St. Amant is a Professor and the Eunice C. Williamson Chair in Technical Communication at Louisiana Tech University where he serves as the Director of Louisiana Tech’s Center for Health and Medical Communication (CHMC).